One of my biggest bucket fillers is helping guide those early in their career, and these top 5 lessons are ones I share often (and wish I would’ve known way back when).
1. Know Your Worth.
Personally and professionally; for women; for those just starting out; for marketing products, services and for helping clients. Understand and acknowledge your value, and then never, ever ask for anything less.
2. Ask for what you want, or take what you get.
Trying to create a movement with your marketing? Ask for it. Trying to have a crucial conversation for your career? Use your words. Never leave anyone to assume. Communication is the light that guides the marketing industry and really, any career.
3. Words matter.
As marketers it is our job (our honor really) to create connections, build relationships and incite action through words. No matter your role, your words make a serious impact. And PS please refrain from using the word “just,” “can you just move this logo, just change this color, just proof this quick?” it does not belong in the marketing lexicon. Thanks for that.
4. Joyfully Connect.
Make the very most of every opportunity to connect with those that lift you up, inspire you, and that you can learn from. I can not express enough the importance of my network in up-leveling both my career and the richness of my personal life, as many of those connections became cherished friends. And finally, most importantly,
5. DO GOOD.
Steve Forbes said, “Your brand is the single most important investment you can make in your business.” How cool is that, how inspiring that our work makes the single largest impact on business everyday. With this kind of power in our craft, find ways to use it for GOOD.
Whether it’s through the work you do at your 9 to 5 or gifting your knowledge to a nonprofit board, student group or through mentoring, let’s use our gifts to create greater communities.